Moniker/Snapnames recently held a 1 to 4 Character/1 word ccTLDs Auction. Sadly after peering at the results none of the CCTLDs sold only the short LLL/NNN and LLLL in typical .com/net/org extensions , so what went wrong, why did none of the .co.uk and .ca sell?

We believe this came down to lack of marketing pure and simple. Had I not been told via word of mouth about the auction I would not even have submitted a name to test the waters. The investors that needed to see these names had no idea of this going on.

Another point I want to touch on was the quality of the .ca and .co.uk’s that were accepted. Frankly they were of low quality with only a few that stood out. Even then the reserves were very high end perhaps better selecting from moniker would have been ideal I know some domainers out there had much better names to submit which got declined for unknown reasons.

To any company out there running a CCTLD auction let it be known things need to be stepped up. It can be done as MYID for the .ca market has been successful many times with their auctions.

Here’s hoping things improve this new year.

This entry was posted on Wednesday, January 20th, 2010 at 7:48 pm and is filed under Zen Media News. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.